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CASE STUDY • 2023E-COMMERCEACTIVE CLIENT

Melinda's Foods

National hot sauce brand with retail distribution across major grocery chains. Custom Shopify storefront with wholesale portal, subscription management, and recipe-driven content strategy.

Melinda's Foods website screenshot
National
Distribution
Major grocery chains
DTC + B2B
Channels
Wholesale & direct
50+
Products
Full catalog managed
Recipe Hub
Content
SEO-driven traffic

The Challenge

Standard Shopify themes couldn't support the complexity of wholesale tiered pricing, subscription management, and the brand-forward experience a nationally distributed CPG product requires.

The Solution

Built a custom Shopify theme with Liquid templates, wholesale portal functionality, product collections optimized for discovery, and a recipe content hub that drives organic search traffic.

The CT Solution

Custom Shopify Theme

Bespoke Liquid templates built for a CPG brand — product discovery, collections, and brand storytelling.

Wholesale Portal

Tiered pricing for B2B buyers with separate login, bulk ordering, and net payment terms.

Subscription Management

Recurring hot sauce deliveries with flexible scheduling, skip/pause, and account self-service.

The Result

Live at melindas.com — custom wholesale operations, subscription management, and full product catalog serving both DTC and B2B channels.

Tech Stack

Built for speed and scale

ShopifyCustom LiquidWholesale PortalSubscriptionsSEO

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